{"id":4374,"date":"2019-03-10T05:00:57","date_gmt":"2019-03-10T05:00:57","guid":{"rendered":"http:\/\/rpmonline.co.uk\/?p=4374"},"modified":"2019-03-09T10:42:43","modified_gmt":"2019-03-09T10:42:43","slug":"the-alarm-strength-video-next-reissues","status":"publish","type":"post","link":"https:\/\/rpmonline.co.uk\/?p=4374","title":{"rendered":"The Alarm – Strength Video \/ next reissues"},"content":{"rendered":"

\"\"<\/a>Climb in the Delorian and set your\u00a0clock to the ’80s\u00a0because The Alarm has been busy overseeing their back catalogue this past twelve months and this coming week sees the band reissue a remastered ‘Strength’ album.\u00a0 they’ve also remastered the video for the lead and title track ‘Strength’<\/p>\n

The video was shot at Jacob Street Studios (a former dog biscuit factory in the East End of London), during the month of September 1985.<\/p>\n

Directed by Nick Morris and produced by Fiona O\u2019Mahoney, the video perfectly reflects the lyrical content in that it\u2019s predominantly dark theme is interspersed with bursts of hopeful colour.<\/p>\n

\u201cThe Strength video marked the first time that we worked with a stylist\u201d,\u00a0says Mike Peters.\u00a0\u201cNick Morris the director wanted us to dress in a way that would fit with the monochromatic film look he was after, and so wanted us all to adopt a certain dress code. Working with the stylist (that he brought in), wasn\u2019t something we were particularly comfortable with, but the girl in charge soon put us at our ease and found some great pieces to add to the black and white high contrast look Nick wanted to achieve. I absolutely loved the jacket she found, which was loaned from a high-end bespoke clothing designer in the fashion district behind Oxford Circus. I\u2019d been\u00a0allowed to keep it for the live\u00a0television\u00a0appearance on Saturday Superstore on the\u00a0weekend after the video shoot and desperately wanted to keep it for the tour, but the designer wouldn\u2019t sell as they wanted it for their fashion show in Paris. Dave is wearing a shirt from Johnsons, a then super hip rock and roll clothing store at the World\u2019s End area of the Kings Road in Chelsea. His ubiquitous leather jeans which he wore all through the Strength tour and beyond, were from the (I kid you not), hard to find London Leatherman underground fetish clothing store on Queenstown Road, Battersea. Nigel is wearing a pretty dandy high collared shirt and cravat which made him look very distinguished and Eddie is sporting a black satin jacket that he had worn on his wedding day a few weeks earlier\u201d.<\/p>\n

Strength 1985 -1986 \u2013 An Oral History Updated<\/strong>\u00a0begins serialisation from this Monday<\/p>\n