DESPERATE MEASURES TAKE TO THE STREETS OF NORTH LONDON FOR NEW SINGLE ‘SEVEN SISTERS’

NEW ALBUM ‘SUBLIME DESTRUCTION’ OUT MARCH 22ND VIA CADIZ MUSIC PRE-ORDER THE ALBUM HERE:

ALBUM LAUNCH GIG CONFIRMED FOR THE LEXINGON, LONDON MARCH 30TH WITH THE DERELLAS AND THRILL CITYTICKETS HERE:  

“Never Mind the bollocks, this is THE bollocks.” RPM Online

DESPERATE MEASURES, the high energy, London punk and rollers release their brand-new album ‘Sublime Destruction’ on March 22nd on Cadiz Music. Loaded with eleven personal and political, hook-laden anthems, the album was written over the last two years and during the pandemic. Featuring previous singles ‘Thinking Of England’, ‘Back To The Rats’, and the title track ‘Sublime Destruction’, the album was recorded with Andy Brook (who has produced, engineered, and toured with the likes of Status Quo, Ginger Wildheart, Wonk Unit, Hayseed Dixie) at The Brook Studios, Wallington, Surrey.

From the opening roar of ‘Back To The Rats’, the Sex Pistols riffarama of ‘The Rich-Tual’ and the danced-up Stooges grooves of ‘Enjoy The Ride’, through to the Psychedelic Furs like ‘Untouchable’, ‘Sublime Destruction’ is anything but sublime. Instead, it’s a huge statement of intent from a band that back up their in-your-face attitude 100% on the stage. Having just completed a roaring UK tour with Cleveland, Ohio punk legends the Dead Boys, and currently in the midst of a dual headline tour with friends Janus Stark, Desperate Measures have blasted out another smouldering track ahead of the album’s release next week in ‘Seven Sisters’, their epic ode to their North London manor.

“I live and work on Seven Sisters Road, one of London’s most deprived streets,” explains frontman Eugene Butcher. “There’s glimmers of hope against the odds but desperation and despair are always near.”

That sense of anguish is perfectly channelled in the song’s moody, fiery heaviness. “The money train never stops, and you never see the cops on Seven Sisters…”

Desperate Measures are celebrating the release of ‘Sublime Destruction’ with a special album launch gig at The Lexington, London on March 30th with The DeRellas and Thrill City. Tickets available HERE